International marketing concept of UBAUT networks receives DFG award
December 2016. As the German Research Foundation (DFG) announced today, Goethe University (GU) is one of the winners of the 2016 Competition for International Research Marketing Ideas.
The awarded concept “Let’s talk about UBAUT” was initiated by IBC2, LOEWE Ub-Net and SFB 1177 on Autophagy in collaboration with GU’s Departments for Internationalization and Marketing and Communication.
The prize is awarded with 100,000 €, enabling the ubiquitin and autophagy networks now to implement a wide range of marketing measures for increasing their international visibility and attract highly qualified international colleagues to the Rhine Main biomedical research area. The program follows a ‘bottom-up’ approach which will be driven by LOEWE Ub-Net and SFB 1177 scientists, involving the BMLS and CEF communities. It comprises ambassador visits to renowned research institutions in the US as well as short stipends for international scientists wishing to pursue a career in Germany and a strategy outreach meeting.